GrubMarket Acquires FreshGoGo to Solidify its Position as a Leader in the American Food eCommerce Industry

We are excited to announce that we have completed our acquisition of FreshGoGo, one of the largest online Asian grocery and specialty food platforms in North America. This acquisition marks a pivotal moment in the rapidly expanding online grocery delivery market, further cementing our role as a powerhouse in the U.S. food eCommerce landscape.

FreshGoGo, founded in 2017 in Plainview, New York, has quickly become a trusted name for those seeking authentic and fresh Asian groceries and gourmet meals. The platform has revolutionized online grocery shopping for Asian food enthusiasts, offering a seamless shopping experience with an extensive selection of nearly 6,000 unique products. From fresh produce, meats, and seafood to dry goods, snacks, and specialty items, FreshGoGo has it all. Their offerings also include gourmet dishes from top local restaurants, making it a go-to destination for anyone craving authentic Asian cuisine.

One of FreshGoGo’s standout features is its advanced cold chain distribution and logistics network, which includes a massive 50,000-square-foot central warehouse in New York, satellite dispatch centers across key cities like New Jersey, Boston, Washington D.C., Chicago, and Atlanta, and a fleet of temperature-controlled vehicles. With over 200 pickup stations and services in 25 states, FreshGoGo has built an impressive logistics infrastructure that ensures quick and convenient delivery for its 200,000+ customers, fulfilling millions of orders to date in 25 states on the East Coast and Central U.S.

After the acquisition, FreshGoGo will continue to operate under its current leadership, ensuring continuity and leveraging its established strengths. Our CEO Mike Xu, expressed his enthusiasm for the acquisition, stating, “We are thrilled to welcome FreshGoGo, a true pioneer in the Asian grocery delivery market, to the GrubMarket family. FreshGoGo’s exceptional brand and innovative platform perfectly align with our mission to digitally transform the food supply chain in America. Their reputation for delivering high-quality Asian groceries and gourmet foods is unparalleled, and we see immense potential in integrating their platform with our existing technology and logistics capabilities. This acquisition not only strengthens our leadership in the online grocery market but also reaffirms our commitment to providing fresh, affordable food to diverse communities nationwide.”

Jianbing Duan, owner of FreshGoGo, echoed this sentiment, highlighting the exciting possibilities that lie ahead. “Joining forces with GrubMarket is a monumental opportunity for FreshGoGo,” Duan said. “Our shared vision of delivering the freshest, highest-quality food to communities across the country aligns perfectly. With GrubMarket’s extensive resources and technological expertise, we are poised to further enhance our online presence, expand our reach, and provide even more customers with a seamless shopping experience, whether they’re ordering fresh produce, pantry essentials, or ready-to-eat meals.”

As GrubMarket and FreshGoGo join forces, the future of online grocery shopping looks brighter than ever. This acquisition not only solidifies GrubMarket’s position as a leader in the food eCommerce sector but also promises to bring even more convenience, quality, and variety to consumers across the U.S. Please join us in welcoming the FreshGoGo team to the GrubMarket family!