GrubMarket Acquires Good Eggs, a Leading U.S. Online Grocery Company

Exciting news from GrubMarket, the leading tech-enabled food eCommerce company and pioneer in Enterprise AI solutions for America’s food supply chain industry! Today, we’re thrilled to share that we’ve just wrapped up the acquisition of Good Eggs, an awesome Oakland-based online grocery service known for its unwavering dedication to sustainability, local sourcing, and top-notch food quality. This is a major win for us, boosting our eCommerce game with a brand that’s already a big hit in the San Francisco Bay Area and Los Angeles.

Good Eggs has been rocking the online grocery scene since its start in San Francisco back in 2011. They’ve built a reputation for delivering high-quality groceries and meals sourced straight from California’s finest organic farmers, makers, and producers. Operating out of a massive 125,000+ square foot warehouse, they offer over 7,000 products, including fresh produce, dairy products, eggs, meat, seafood, pantry staples, prepared meals, and artisanal goods. Their team makes sure everything meets strict quality and environmental standards.

What really makes Good Eggs stand out in the crowded grocery retail market is their dedication to transparency and commitment to supporting local agriculture. By working closely with local farmers and producers, they ensure customers get the freshest, most sustainably grown food possible. This not only boosts the local economy but also cuts down on the environmental impact of long supply chains. Impressively, over 70% of their products are sourced within 250 miles of distribution.

Good Eggs’ innovative approach means they’ve nailed a business model with fantastic unit economics and a seamless online shopping experience. Their top-notch logistics and supply chain practices keep spoilage rates way below industry averages, ensuring customers always get the freshest products.

Rodrigo Arévalo, CEO of Good Eggs, expressed enthusiasm for the acquisition, stating, “Joining GrubMarket is an exciting new chapter for Good Eggs. Our mission has always been to create a better food system by connecting people with the highest quality, sustainably sourced food. With GrubMarket’s robust technological capabilities, expansive global supply network, and incomparable operational expertise, we are poised to amplify our impact and reach more households who share our values.”

Mike Xu, our CEO at GrubMarket, shares the enthusiasm: “Good Eggs has built an impressive brand with a loyal customer base that values sustainability and quality. We see tremendous potential in combining our extensive network and resources to further scale Good Eggs’ operations. At GrubMarket, we, too, believe in using our success to support local farmers and sustainable agricultural practices. Good Eggs’ commitment to these principles makes them an ideal partner for us. Together, we will continue to promote a more resilient and human-centered food system. This acquisition allows us to diversify our product offerings, reach more sustainability-minded consumers who value quality, and strengthen our position as one of the fastest growing and most impactful companies in the food supply chain industry.”

We’re super excited about this new chapter and can’t wait to see how our combined strengths will bring even more amazing, sustainable food options to more people. Please join us in welcoming the Good Eggs team to the GrubMarket family and stay tuned for more updates!

Cheers,
The GrubMarket Team