GrubMarket Acquires Sally Produce, a Prominent Provider of Specialty Produce to Grocery Retailers Across the West Coast

We are excited to announce the acquisition of Sally Produce, a prominent provider of specialty produce to grocery retailers across the West Coast.

Based in Gilroy, California, Sally Produce is one of the largest and most reputable Asian produce wholesalers in the state. The company specializes in offering fresh Asian greens, pomelos, melons, and other produce, directly sourced from local farms in Watsonville, Gilroy, Bakersfield, and Santa Cruz. Sally Produce proudly serves over 100 business customers, including major Asian grocery chains like 99 Ranch Market across Northern California and Washington, as well as restaurants in the San Francisco Bay Area, Los Angeles, and San Diego.

Founded in 2001 by Sally Huang, a seasoned entrepreneur and leader in the produce industry, Sally Produce has grown into a trusted supplier with deep customer relationships. The company operates a 40,000-square-foot warehouse in Gilroy, strategically positioned to efficiently reach suppliers and customers along the West Coast. Sally Produce’s focus on quality, freshness, and service has been the cornerstone of its success. Following the acquisition, the business will continue to be managed by Sally Huang and her experienced leadership team, ensuring a seamless transition while maintaining the operational excellence the company is known for.

Sally Huang, owner of Sally Produce, shared her excitement about joining GrubMarket:
“For years, we’ve been committed to bringing farm-fresh, high-quality Asian produce to our customers across the West Coast. We’ve built strong relationships with local growers that allow us to source directly and ensure freshness and quality control. Joining GrubMarket marks an exciting next chapter for Sally Produce. Being part of the GrubMarket family will enable us to expand our reach while maintaining the exceptional quality and personalized service that our customers choose us for. We are also excited to be joining a team that shares our passion for technology and cultivating a culture of innovation.”

Our Mike Xu, CEO of GrubMarket, added:
“We are delighted to welcome Sally Produce to the GrubMarket family. Under the leadership of Sally, Sally Produce has earned a stellar reputation as a top-tier provider of Asian fresh produce to grocers and restaurants across the West Coast, with a reliable, high-quality supply of specialty Asian vegetables and fruits sourced locally. This acquisition further strengthens GrubMarket’s position in the West Coast market and demonstrates our commitment to expanding our portfolio of offerings for existing customers and supporting local California agriculture. We look forward to working together to drive continued growth as one team.”

As part of GrubMarket, Sally Produce will benefit from advanced technology tools such as WholesaleWare, an ERP platform for efficient inventory and logistics management, GrubAssist, AI-powered assistants for operational insights and analysis, Orders IO, a mobile eCommerce platform, and GrubPay, a secure digital payments platform. These tools will enhance operational efficiency, customer service, and growth opportunities for Sally Produce.

This acquisition represents another step in GrubMarket’s mission to transform the food supply chain and support local agriculture while expanding access to high-quality produce.

This is another great acquisition for GrubMarket so please join us in welcoming the Sally Produce team to the GrubMarket family!