GrubMarket’s 2025 “Sustainable California” Initiative Supports the Restoration of the Los Angeles Environment Following Wildfire Damage and Empowers California Farmers with Technology

We have a major announcement to share. We are beyond excited to announce the 2025 programs for our extremely impactful Sustainable California initiative by making new, meaningful investments to address urgent environmental challenges and support the long-term sustainability of California’s farming ecosystem. As part of this expanded commitment, we will focus on restoring the Los Angeles environment following recent devastating wildfires and empowering California farmers with free access to our cutting-edge software solutions throughout 2025.

In the wake of the recent, devastating wildfires in the Los Angeles area, which burned over 40,000 acres and destroyed countless trees, GrubMarket’s Sustainable California initiative this year contributes to the restoration of the environment in the Los Angeles area, by sponsoring a reforestation project to plant at least 100,000 trees throughout the region in partnership with non-profit reforestation organizations. This endeavor aims to restore natural habitats, improve soil health and water retention, and ensure long-term sustainability for local agriculture. The reforestation process is both a major undertaking and a crucial part of a comprehensive response to addressing the impact of wildfires on the environment.

Additionally, to help support California farmers who are facing farming challenges associated with a deteriorating environment and striving to improve the efficiency, profitability and sustainability of their farming practices and operations, GrubMarket will provide free software subscriptions to all farmers based in California for the entire year of 2025. GrubMarket will offer its suite of AI-powered SaaS products, including;

• WholesaleWare ERP – the only Enterprise AI-enabled ERP solution for the industry, which assists farmers with efficient inventory and operations management.
• Orders IO – eCommerce technology that provides farmers with mobile apps and online ordering portals to increase their sales capacity and digitally transform the cumbersome offline ordering process.
• GrubAssist AI – Artificial Intelligence agents specifically aligned and trained for the agriculture industry, to help farmers expedite and enhance operational efficiency across tasks such as business analysis, inventory analysis, order entry, and cashflow analysis.

Offering these cutting-edge technology solutions at no cost this year will help California farmers streamline their operations and support them to continue to provide high-quality produce to California and the rest of the United States.

“The Los Angeles area is where hundreds of our employees live; it is also home to a number of our most iconic brands. We feel deeply for the families and communities that have experienced unimaginable hardships and tragedy from the devastating wildfires,” said Mike Xu, CEO at GrubMarket. “Through our reforestation project and technology support programs, we aim to help restore the natural environment, assist farmers in the face of unprecedented challenges, and uphold our broader mission to create a resilient and thriving farming community in California. We believe these efforts embody the very heart of our Sustainable California initiative. We are eager to help foster a more sustainable future for both our environment and local farming community.”

At GrubMarket, we firmly believe it can be easy to take food for granted—even though the sustainability of our food systems is critical to society’s future. In 2025 Sustainable California has been expanded to include Los Angeles wildfire restoration and free technology tools for California farmers, which demonstrates we are reinforcing our commitment to supporting sustainable agriculture, protecting the environment, and ensuring that future generations can continue benefiting from California’s bountiful resources.

If you are a California farmer and you would like to learn more about this initiative or benefit from the free technology offerings, please reach out at [email protected]. We look forward to working together to preserve and strengthen California’s agricultural ecosystem.

Let’s continue investing in the future of California’s farms, communities, and environment together!