GrubMarket Acquires SPUD, a Leading Canadian Online Grocery Company

We are thrilled to announce that GrubMarket has completed the acquisition of SPUD (Sustainable Produce Urban Delivery), a leading Canadian online grocery company known for its deep commitment to the local sourcing of high-quality food.

This strategic acquisition expands GrubMarket’s B2C eCommerce reach across British Columbia and Alberta, strengthening our presence in key Canadian markets as we continue our mission to modernize the food supply chain through technology and innovation.

SPUD: Nearly Three Decades of Local Food Leadership

Founded in Vancouver in 1997 as Small Potatoes Urban Delivery, SPUD has grown into one of Canada’s leading online grocery businesses, connecting consumers with high-quality food sourced from more than 800 local farmers, ranchers, fishers, and artisan producers.

Its capabilities include:

• Three distribution centers totaling over 85,000 square feet across Burnaby, Calgary, and Edmonton
• A custom fleet of refrigerated delivery vans that helps ensure product quality from warehouse to customer’s doorstep
• Partnerships with more than 800 local farmers, producers, and food entrepreneurs
• A wide assortment of fresh produce, dairy, meat, seafood, pantry staples, prepared meals, and artisanal goods
• A longstanding commitment to responsible sourcing, supporting local agriculture, and reducing environmental impact through initiatives such as reusable delivery bins

Leadership Perspectives

“This transaction represents an exciting new chapter for SPUD. Our mission has always been to build a more sustainable food system by connecting Western Canadian communities with high quality, responsibly-sourced food. With GrubMarket’s technology, scale, and operational expertise, we believe SPUD is well positioned to amplify its impact, strengthen its support for local farmers and producers, and reach more households that share our values.”

— Claude Church, CEO, SPUD

“SPUD has built an impressive and trusted brand with a loyal customer base that values local sourcing, quality, and sustainability. We are excited to combine GrubMarket’s extensive network, resources, and technology with SPUD’s established operations and strong presence throughout Western Canada. Furthermore, our values align; like GrubMarket, SPUD has leveraged its successes to support local farmers and promote sustainable agricultural practices. This acquisition allows us to continue expanding our presence in Canada and strengthen our position in the food supply chain industry.”

— Mike Xu, CEO, GrubMarket

Future Growth Powered by Innovation

As part of GrubMarket, SPUD will have access to our proprietary AI-powered software suite:

• WholesaleWare – ERP platform for seamless financial management, powerful sales support, precise inventory management, lot traceability, grower accounting, and automated routing and logistics
• GrubAssist AI – AI-powered analysts, reporting, monitoring, and workflow automation agents
• Orders IO – Custom-branded mobile and online ordering platform
• GrubPay – Secure digital payments purpose-built for the food supply chain

SPUD will continue to be managed by its experienced leadership team, ensuring continuity for customers, suppliers, and employees while benefiting from GrubMarket’s technology platform, purchasing scale, and operational capabilities.

This exciting acquisition reinforces GrubMarket’s commitment to modernizing the food supply chain through strategic growth and AI-powered technology while supporting local agriculture and sustainable food systems. Please join us in welcoming the SPUD team to the GrubMarket family!